Business Coaching Diploma

On the Customer Focus Module you will think about the relationship the business has with its customers. A key early lesson is the need to firmly establish in the client’s mind exactly who their customer is and this comes from a clear understanding of where they position themselves as a business. The 4Mat system is introduced as a useful tool in this context.

The Customer Focus module explores ways to help your clients identify their ideal customer. It can be a powerful realisation for business owners that successfully target their efforts towards a small proportion of their customers which can have a disproportionate effect on sales and profits.

You will consider how the correct positioning for your clients supports them in their marketing activities and will discuss different ways of marketing and selling to customers, alongside the importance of being flexible in the sales process. An interesting part is exploring the impact that our beliefs can have on our ability to sell and how you can assist your clients in adopting the empowering beliefs of successful sales people.

The module also looks at pricing policies in conjunction with sales and builds on customer retention and account management theory.

The Customer Focus module covers the following topics:

• Aligning the sales and marketing vision
• The customer sales journey and the sales process
• Cross-selling, pricing and maximising every sales opportunity
• Selling to different customers types in the most impactful way
• Marketing to hit a customer’s hot buttons
• Establishing a marketing strategy
• Clarity around the market, the competition and the customer
• Measuring the success of the marketing activity
• Customer profiling and the identification of profitable customer types
• The industry maturity curve
• Positioning the business in relation to the competition using the 4Mat system
• Customer account management
• Selling in the way the customer wants to buy
• Communication and sensory preference to identify customer types
• Customer service, complain handling and managing conflict using empowering language

If you are an existing student and wish to book your place on this live online training, please refer to your online learning platform.

Whilst coaches are in effect, business owners, the reality of running a coaching business can be quite different from the challenges faced by Managing Director/Owners (MDOs) running businesses with 10-50 staff to manage, products to sell, technology to rely on and constant market pressures to take into consideration.

For many MDOs, running a Business can be a lonely experience for which more often than not, they have had no training or experience on how to deal with many of the challenges which they face on a regular basis. This is why more and more MDOs are hiring coaches to help draw out their strengths, focus their energy, hold them accountable to their actions and challenge their thinking.

The Business Coaching 'For Real’ Workshop will put you into the shoes of your client to raise your awareness of some of the issues they face, give you a deeper understanding of life as an MDO and armed with this new insight help inform many of the questions you will ask to coach your client towards success. Learn some of the extraordinary situations faced by real-world client examples and explore the questions you might ask and the strategies you might use.

The event is hands-on, practical and packed full of opportunity to put your developing coaching skills into action.

If you are an existing student and wish to book your place on this live online training, please refer to your online learning platform.

The Practicalities of Being a Business Coach live online training Event is full of great ideas that will help you get off the ground as a Business Coach. With the inspiring guidance of your trainer to help you, you will be positioned to establish yourself and your business and manage your new clients through to success. Your trainer is of course a successful business owner and a successful Business Coach to other business owners: so rest assured, you will be taught by someone who is already walking the walk.

Some of the topics explored will include the ideal way to set session structures and the associated fees, the logistics of managing multiple clients and the necessity of robust contracts.

You will be given advice on how to build up multiple sales channels and processes over time, with newsletters/blogs, websites, social media, public speaking and sales techniques that all feed into your search for clients.

And by pinning down and labelling some of the key obstacles to business success – such as lack of direction and control, a failure to convert clients, the need to re-invent the wheel due to lack of systems and the seeming inevitability of being swamped by the daily detail – you will be geared up for solving those problems in the development of your own business and of those clients that you will work with in the future.

The Practicalities of Being a Business Coach includes:

• Establish yourself as a successful business coach
• Session structures and associated fees
• The logistics of managing multiple clients
• Contracts
• Building multiple sales channels and processes
• Defeating the common obstacles to business success

If you are an existing student and wish to book your place on this live online training, please refer to your online learning platform.

One of the most valuable things about The Diploma in Business Coaching is the knowledge gained from the trainers who each run their own businesses. It can add real credibility to know that you are learning how to build your own business from coaches who have already done it and very successfully too.

The 'You and Your Business’ Accelerator Event begins with a session on coaching to support business vision and purpose. Unless you as a coach can align your work with the business owner’s vision for success, you will continually be at odds and undermining the joint efforts you could be making. Ensuring your personal and professional goals are in line with your business vision and purpose is a key aim here.

You will go on to consider the role of the business owner’s (and therefore YOUR) personal brand and values in contributing to success. What does s/he as an individual stand for? What does that say about the business that could be of benefit or to the detriment of it?

A key issue for many business owners is that of work/life balance. Your clients are often highly motivated individuals, prepared to work very hard for success, but these hard working clients are sometimes the ones with issues to resolve around establishing a balance between home, work and family. Some business owners need help in seeing that their own understanding of a healthy workload might not be the same as that of their workforce. Crucially, business owners may need help in recognising and being coached through periods of burnout, when all that work becomes just too much.

Finally the hot topic of time (or task) management is considered. Frequently a massive issue for business owners, you will learn to coach effective responses to pressing time demands. Covey’s ‘Important and Urgent diagnostic’ will help you to guide your client towards the most effective use of time.

• You and Your Business
• Coaching to support business vision and purpose
• Goal setting in line with business purpose
• The role of the business owner’s personal brand and values
• Establishing a balance between home, work and family
• Coaching through burnout and stress
• Coaching effective responses to issues around time management

If you are an existing student and wish to book your place on this live online training, please refer to your online learning platform.