How much does a life coach earn?

One of the most common questions we’re asked is “How much does a life coach earn?”

Income as a coach can vary depending on your experience, niche, location, and how many clients you work with. Based on surveys of our coaches and external sources like the Association for Coaching, we can share that:

• New life coaches often start around £30 to £75 per hour
• Experienced coaches typically charge between £100 and £200 per hour
• Executive or corporate coaches may charge £250 or more per hour

Our own research shows the average session fee is around £100 per 45–60 minute session, though many coaches charge more — with fees between £150 and £450 being common for well-established professionals.

To help you estimate your potential earnings, we’ve created a simple calculator. Just enter your session rate and weekly hours — and see what’s possible.

For example, charging £80 for one session per weekday would bring in around £26,880 annually. As your client base grows, this number increases significantly.

How can I ensure a sustainable income?

Many new coaches begin by charging per session, but there are strategies to create more stable, long-term income:

1. Offer coaching packages or blocks

Clients often need multiple sessions to see real progress. Offering a block of 3, 6, or 12 sessions helps build momentum — and offering a discount for booking multiple sessions can incentivise longer-term commitment.

2. Build long-term relationships

Coaches frequently develop lasting relationships with clients who return for ongoing support over 6–12 months. These recurring sessions help stabilise income and deepen your coaching impact.

3. Expand with additional income streams

Many successful coaches supplement 1:1 sessions with additional services and qualifications. For example:

• DISC personality profiling – All Coaching Academy graduates are trained in DISC, a valuable tool for personal and corporate coaching that opens doors in the business world.
• NLP (Neuro Linguistic Programming) – Adds depth and effectiveness to coaching by helping clients gain deeper self-awareness.
• CPD (Continuing Professional Development) – Ongoing training in niche areas like mindfulness, work-life balance, positive psychology, and more helps you stay competitive and offer more value.

4. Tap into higher-fee corporate work

Corporate coaching often commands significantly higher fees. Businesses regularly invest in executive coaching and DISC profiling for leadership teams — with packages ranging from £1,600 to £6,000 depending on scope. Many coaches are introduced to corporate opportunities via existing clients.