Following on from last week's blog and yesterday's Coaching Conversation “Building a Coaching Website That Gets You Noticed", Liz Ellery wraps up our deep dive into how life coaches can create impactful websites. Read on as Liz shares with us 7 key tips to help coaches create a website that is both authentic to your true self, as well as being effective at getting you noticed. Whether you're just starting out or looking to revamp your existing site, these tips will help you connect with your ideal clients and draw them in.
Creating a website that highlights your coaching brand and distinguishes you from competitors is an exciting opportunity. With these 7 super helpful tips, you’ll be able to make your site connect with your ideal clients and attract them with ease.
Your brand is an extension of who you are. Take a moment to introspect and identify the core values and characteristics that define you. Are you kind, passionate, funny, straightforward or spiritual? Let these values guide your choice of colours, fonts, and overall branding strategy. Inject your personality into every aspect of your website, from your copy to the design elements. For instance, I want my clients to feel like we could already be friends when they land on my site, so my copy is very chatty, my colours are soft, evoking warmth in my clients.
It's easy to fall into the trap of emulating successful competitors, believing that mimicking their strategies will lead to similar triumphs. However, true differentiation comes from embracing your uniqueness. Avoid diluting your brand by imitating others. Instead, focus on what sets you apart and leverage it to carve your distinctive niche in the market.
Many people dislike pain point marketing and prefer a solution-based approach. I believe in both. Many of my clients are coaches and they started their businesses to help others overcome the struggles they themselves faced. So, mention the main pain points you’ve experienced that your clients will most likely identify with too and offer solutions. This builds an emotional connection and authenticity.
In an age of information overload, simplicity is key. Keep your website clean, clutter-free, and easy to navigate. Replace verbose paragraphs with concise, engaging content that quickly communicates your message. Ensure prominent placement of clear calls-to-action, guiding visitors towards desired actions with ease and clarity.
Your website should serve as a comprehensive showcase of your brand and offerings. Key pages such as the homepage, about page, services page (and individual offerings), and contact page are non-negotiable. Supplement these essentials with additional features like a blog, resources section, testimonials, and any other content that enhances your brand narrative and fosters engagement.
Boldly proclaim what sets you apart from the crowd. Whether it's your distinctive approach, specialised expertise, or unparalleled commitment to client success, articulate your unique value proposition with confidence and clarity. Showcase your strengths and let potential clients know why you're the perfect fit for their needs from the moment they land on your homepage.
Consider the emotional journey you want your clients to experience when interacting with your website. Whether it's a sense of calm, empowerment, or inspiration, infuse your design and content with elements that evoke these emotions. Align every aspect of your website towards creating a memorable and impactful experience that resonates long after the visit.
By implementing these website design tips, you'll not only differentiate your coaching brand but also forge deeper connections with your audience. Remember, your authenticity is your greatest asset. Embrace it, celebrate it, and let it shine through every facet of your online presence. Good luck, you’ve got this!
About Author: With over 15 years of design expertise, Liz Ellery specialises in creating authentic visual brands & websites for entrepreneurs, mainly in the coaching and personal development space. Her intuitive design approach ensures that each brand reflects the energy and essence of her clients, helping them to feel confident and unstoppable in the pursuit of their business goals.
If so, you can watch the replay of Liz and our Head of Training, Sharon Lawton, discussing "Building a Coaching Website That Gets You Noticed," on The Coaching Academy's YouTube Channel.
If you would like to find out more about creating an impactful website for your business using simple easy to use beautifully designed templates specifically for coaches, please visit Liz Ellery's website here.
About Author: With over 15 years of design expertise, Liz Ellery specialises in creating authentic visual brands & websites for entrepreneurs, mainly in the coaching and personal development space. Her intuitive design approach ensures that each brand reflects the energy and essence of her clients, helping them to feel confident and unstoppable in the pursuit of their business goals.
(NB: This page contains affiliate links, if you purchase, we may earn a small commission at no extra cost to you.)
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