If you are yet to join us on one of our free coaching courses then you may still be wondering - what is coaching? Here's our definition to help you understand the fundamentals and why coaching is becoming a growing area of interest for companies and individuals alike.
If you are yet to join us on one of our free coaching courses then you may still be wondering - what is coaching? Here's our definition to help you understand the fundamentals and why coaching is becoming a growing area of interest for companies and individuals alike.
Coaching assists the coachee / client to move from where they are now, to where they want to be, and to make that progression quicker and more effective than if they worked alone.
The Coach believes that the client has the potential to find workable solutions to their own challenges.
Coaching is more about learning than teaching.
Coaching is about raising the awareness of the client so that they know they have the necessary skills required to help themselves. This approach generates both responsibility for change and ownership over the means to change.
Coaching is more about asking, than telling.
The Coaching Academy’s 5 D’s can define the differences between coaching and some of the other popular interventions.
A counsellor might work with those who are experiencing significant levels of distress which is impacting on their daily life.
A therapist might work with those that are seen as damaged or dysfunctional in some way as a result of a previous trauma or experience.
A mentor might work with those seeking direction and advice from someone with experience.
A consultant might work with an individual looking to diagnose the problems they are facing.
A coach works with clients around their desire to move forward in their lives. They aid the client to uncover their own answers using their internal resources.
Coaching is about focus, intent, commitment and enthusiasm from both sides (the client and the coach). Above all, coaching is about results. It is about results that can be seen, experienced, measured and quantified.
The Coaching Academy was established in 1999, and is now the world's largest coaching school.
In that time we have trained over 14,000 people to become life coaches.
We are accredited by the International Coach Federation and the Association for Coaching, and we're rated 4.8 out of 5 on Trustpilot.
