Using Online Tools To Help Grow Your Coaching Business

More and nore coaching  businesses are finding social media an affordable and effective method to communicate with their clients by sharing content, asking questions, holding contests, and interacting with them. Sites like Facebook, Twitter, Google+ and LinkedIn let you share your branding message consistently across all channels.

Social media gives you the opportunity to monitor what’s being said about your coaching business online, for better or worse. No matter what you sell, chances are that social media can help you reach a wider audience with your message. If you are Internet savvy you can capitalise on some of the tips below. The social media can give you a perfect opportunity to raise your own profile and/or that of your company:

• Use Google Analytics to give you insights into your website effectiveness and your website traffic.

• Monitor the scene by Google Alerts, Google Blog search tool, and LinkedIn’s and Twitter’s own tools.

• If you are selling to businesses (B2B), use LinkedIn, a social network for businesses, to bring up profiles of your target buyer persona. There are also many LinkedIn groups where your customers may be members where you can not only learn about their problems, but also proffer your expertise.

• Consider forums & blogs of B2B magazines & professional bodies, trade associations, local & business networking groups, LinkedIn, Twitter, Facebook etc.

• Don’t think how you can exploit social media, but how you can contribute. Your messages need to be related to what people are searching for, rather than what you want to sell.

• Consider setting up discussion forums on your company website dedicated to problems/hot topics.

• You need to embed relevant keywords into your online content, but make sure they do not look out of place.

• Incorporate a blog onto your website, written by one person or several from your company.

Your company’s social media strategy will be different from any other coaches, as it should address the goals you want to achieve in terms of branding, web traffic and sales. Use it to position your coaching business as a source of knowledge, writing about something of interest to your target audience, well and without errors.

Don’t use it to overtly sell. Visitors are more likely to buy from you  if they feel connected to you, and a blog can do just that. Then you can consider blogging on your coaching niche and become the specialist in that area.